Website Development

Problem

We were engaged to build a website that would have a radio player and provide additional information on the programmes. The client’s idea was for their web presence to have more significance and serve as a better representaion of their brand. With that goal in mind the approach was made to cms (content  management system)as the building block for delivery to enable expandbility and additional features sets to be added. 

Experienced Design Workshop

Understanding the value listeners have for the radio station serves to guide the direction for design to ensure that current listeners and new listeners would be able to easily obtain what they are looking for.
Three key questions were asked regarding the News Station and their Listeners:
1 Why do they listen to this radio station.
2 What are the main points of contact for the listeners and how that can be medium be incorporated into this website?
3 What features sets could be implemented to be assist the client employess in their day to day task.
The key point that to be discovered in addition to the question posed initially were
A repository for new stories that would be able to be accessed by listneres, reporters and producers would be benefical.
Provide the abililty for listeners to search for this news stories and have related stories come up to encourage repeat visit and reduce the bounce back rate of the site.

Development

Using CMS as the framework for execution of the project, developers began the task of incorporating
different feature sets in line with the goals and targets discovered through the discovery phase and the ED
Workshop

Delivery

Once development was completed and the website went live, the site was monitored and continually
developed through a CI/CD model that allowed the website to move from 500 visitors per month (16 per
day) to 1,000 – 2,000 visitors per day.